Search engine optimization (SEO) services are designed to improve your search engine rankings and exposure, increase your web sites traffic and revenue in addition to providing your company with a strategic plan that will insure your continued success. Search engines currently account for over 85% of all new visits to a web site. In addition 33% of search engine users believe that the top positioned web site's are the number one brand in the industry. It is critical that your web site be positioned in the top 10 of the first page of the search result related to your business.
What Is The Goal Of A Search Engine?
Google and Yahoo are the two leaders in search engines because their number one goal is relevancy. In fact sites that are included in the top 10 results on the first page of the result are there because their content is most relevant to what was being searched for. Many web sites fail because of this well know simple fact. If you were to go to Google and every time you searched for something you found something different, you would no longer use Google! Because of the tremendous amount of competition, both Google and Yahoo among others, know the significance of providing a positive, relevant search result for their visitors. It is the mainstay of their business. If you learn nothing else about web site design remember that even a poorly designed web site that is relevant to the search will show up in the result. Of course simply getting them to your site is only half the battle. If your site is poorly designed your results will also be poor.
What is Involved?
Web site pages need to be search engine friendly. Google, Yahoo, MSN, AOL, Alta Vista and other major search engines have set guidelines that should be followed to get your pages listed. Excessive or improperly used keywords and meta tags can actually hurt your chances of getting listed, and in some cases even get you black listed and eliminated from the search results all together. If you are removed from the search engine it could take years to get your site listed again. I can not stress enough the importance of proper search engine optimization. If done properly you will see great results from your web site. If done wrong and you will say the Internet doesn't work. There are many factors in doing a correct optimization of a web site. From key words to related descriptions and relative content on your pages. But one of the biggest factors is traffic and quality links from other web sites to yours. I have seen time and time again a site that has the identical key words with descriptions that are close to the same and actual better content than the site that is listed first in the search result. Why? Because of traffic! If the site in first position gets 20,000 visitors a month on the average, and your site gets 2000, it stands to reason that the one with 20,000 visitors will get listed at the top. However I have also seen sites with lower traffic get better conversions than higher traffic sites and that equals sales and profits. It's about a combination of traffic and the way the site is set up to convert visitors into customers.
Step by Step Procedure - What's Included
- Analyze all your web site pages for keyword, title and content relevancy.
- Find relevant keywords and keyword phrases that relate to your site based on the number of people looking for your site by keywords every month.
- Make recommendations on keywords, meta tags, page titles and content on a page by page basis.
- Make recommendations on changing or redoing your web site page design to increase your conversion rate. (See Marketing)
- Implement changes or provide you with detailed instructions on making changes to your site.
- Submit your site to all major search engines and create an XML sitemap which will help search engines to index your site correctly.
Pricing
Pricing usually varies depending on the number of pages you want optimized and the changes that need to be made. We provide guaranteed results within a budget you can afford. But don't take our word for it, talk to some of our clients. To reach us by phone please call 203-262-8658. 
|
